Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy. Google will limit personalized ads for consumer finance products starting February 2024. The policy change…
Google introduces structured data markup for forums and profiles to improve search visibility. New Search Console reports can help you help monitor implementation. Google announced support for new structured data…
Discover the balance between technology and human touch in crafting compelling blogs. There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and…
Explore insights from Microsoft Advertising on how to boost holiday sales with its complimentary 30-page Festive Holiday Marketing Playbook. Understanding the timing of revenue peaks and the rise of deal-seeking…
Google is rolling out the November 2023 reviews update, which is the last standalone update. Google will regularly assess review content quality going forward. Google is rolling out the November…
Google announced changes to Search to prioritize content that demonstrates first-hand knowledge, and a new way to deliver personalized results. Google updates Search with new personalization features and ranking changes.…
Unravel the mystery behind your declining SEO traffic. Answer these questions to identify issues and restore your website's search engine visibility. Today’s Ask an SEO question is a common one,…
Learn how to establish and maintain criteria for scalable PPC agency growth. There are two very big considerations when taking on a new PPC client: Will you make money by…
Understanding the marketing funnel or customer journey is critical to effective SEO efforts. It means being able to map user intent, keywords, and content properly. The marketing funnel, otherwise known as…
Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a new "Search Themes" feature for…
