Google Performance Max Evolves With New “Search Themes” Feature
Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a
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Our blog covers tips and best practices in getting more leads and sales through Local Businesses. Learn more about how to position your business at the top of Google through Local Services so you can stand out from your competitors.
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Google Announces New AI Features Coming To Google Maps
Google Maps expands AI features for route preview, visual search, and electric vehicle charging. Google Maps is getting an Immersive View feature that shows detailed
SERP Volatility: What Do You Do About It?
This is what SERP volatility is, why it disrupts search traffic and what to do to keep it from happening to you Search results generally
What Is PPC Management – Do You Need It?
This in-depth look into PPC management can serve as a guide to kickstart your PPC campaign success. Pay-per-click (PPC) advertising is arguably one of the quickest
Google Experiments With Desktop Discover Feed
Google is experimenting with bringing its Discover feed to desktop, marking a potential major change to its famously simple homepage. Google is testing the integration
5 Marketing Principles To Maximize SEO Effectiveness
Learn how to adapt to the evolving digital landscape and future-proof your brand's organic success with these 5 essential building blocks. It’s not uncommon for
Page Speed As A Google Ranking Factor: What You Need To Know
Can a page’s loading time impact its SEO? If it can, how strong of a signal is it? Find out as we investigate the claims around
Google Launches October 2023 Core Algorithm Update
Google releases new core search algorithm update, expected to roll out over next few weeks. Google released a new core update. Rankings may fluctuate over
Domain History: Is It A Google Ranking Factor?
Your domain likely has some history from previous owners. But can domain history impact your Google search rankings? Unless you’re lucky enough to register a
Google Concludes Rollout Of September 2023 Helpful Content Update
Google concludes its September 2023 Helpful Content Update, altering AI and third-party content guidelines. Google's September 2023 update modifies the Helpful Content System guidelines. The